Level 1 has a yearly spend of $0 to $2499, and while the post office version only gets a discount of 5%, the online counterpart gets a 9% discount. The first saving level comes in two tiers which are This means that if you are new to the bulk mailing from Canada Post, then your level will be decided based on your shipping spend to date. These saving levels can adapt to your business’s growth.įurthermore, Canada Post adjusts this saving level quarterly based on how much money you spend over the past 12 months. Canada Post uses a level-based discount system for their bulk mailing discounts where the rate of discount you get is divided into saving levels from 1 to 4. The more postal mail sent out using Canada Post, the higher the bulk mailing discount you get. Unlike what some of you may have thought, direct mail has a higher ROI than most other marketing methods, and the ROI can be enhanced by curbing your spending through bulk mailing discounts. Canada Post offers a number of postal mail such as Lettermail, Personalized mail, Neighbourhood mail, etc. You have the flexibility to choose which type of mail you want to use for the campaign.
You can target specific demographics such as age, income level, gender, location, marital status, etc. Targeting your mail gets easier using bulk mailing. The biggest advantage of bulk mailing over regular mailing is the low per-piece rate because the bulk mailing service entitles you to discounts that can fall anywhere between 5-30% depending on your mail quantity. The first question that comes to your mind when thinking about mass mailing services is how much does it cost to send bulk mail? Below we discuss some of the main benefits of bulk mailing for your business. Bulk mailing in Canada can be incredibly beneficial for businesses of all sizes if they employ it right with a strong strategy.
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